Building Confidence and Building Ads

Clean & Clear did an ad campaign called ‘See the Real Me’ focusing on promoting confidence in teenage girls. The campaign had a series of mini documentaries spotlighting girls who had done something different or unexpected. It started in the U.S., but expanding to other countries, including India. In India the focus tended to be

Dissecting a Magazine

Intro Learning the basics of type and photos is difficult. So, for now, let’s use an example to explain a few basic conepts. This article is from a magazine called Prima Baby. This particular two-page spread was tweeted by Beth Sheard. Her post can be read at https://twitter.com/bethsheard1/status/529236574475943936. Prima Baby has an active Twitter presence.

Design Dissection

In 2019, Salesforce did a campaign called, “We Bring Companies and Customers Together.” This campaign was built to show what Salesforce actually does as they found knowledge on this lacking. The campaign was down by their in-house creative team according to CNBC in their article about the campaign entitled, “Salesforce launches new ads that explain